Quote

I was searching for an ending quote for my first column in SDFU's publication, and I ran across the following. I feel it fits perfectly into session one and what we learned!

"If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts."
— Rod Nichols