Giving someone the desire to do something that will benefit both of you. This implies you must know what they want.
Every act you have ever performed from the day you were born was performed because you wanted something. If salespeople can show us how their services will help solve our problems, they won't need to sell us. We will buy because the service is something we want.
Move to Action
Gain enthusiastic cooperation, and win people to your way of thinking by finding out first what they want, find a solution that will benefit both of you.
www.dalecarnagiesd.com
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